One of the most important things Facebook Ads allow you to do is stay in front of patients over a period of time.
Sometimes, patients may not be ready to take action right away.
However, if they consistently see your Facebook ads, you'll remain top of mind when the times comes for them to start care.
Nowadays, the first thing anyone does when looking for a service provider is head to Google.
When people Google something, the top 3 results get 75% of the clicks.
So it is safe to say that if you're not doing everything you can to show up at the top, you basically don't exist.
The year is 2020. Your website should look professional, look good on mobile phones, and be easy to navigate for searchers and search engines.
Your website is your online salesperson and typically someone's first interaction with your brand.
That being said, it is VITAL that it is designed correctly.